Lay Dynamics is a company led by the Lay brothers who grew up on the Basque coast. The combination of the Chief engineer Alain Lay's decades of experience in perfecting jet skis, and the business background of Thierry Lay, the second Lay brother, in launching products in multiple markets, enables the company to offer customers around the world KRP branded jet ski parts and accessories that outperform original equipment parts from leading jet ski manufacturers.
The research and development center is located in Urrugne, in the French province of Labourd on the Basque coast, U.S. distribution center in Maine, and the european logistics center in Central and Eastern Europe on the German-Polish border in the Polish city of Szczecin, located about 100 km from Berlin.
The R&D Center, as well as developing KRP products, also provides services dedicated to racing drivers, professional surfers and public services.
Products branded KRP and developed by Lay Dynamics are manufactured in the European Union with care for the environment. Wherever possible we choose materials that are fully recyclable.
Meet Alain Lay, the Chief engineer of Lay Dynamics
Alain Lay has over 30 years of experience in preparing personal watercraft for championships in the United States, Europe, and the world. He was Kawasaki's official performance engineer as the Kawasaki team went unbeaten four years in a row. He later worked with Yamaha on engine performance for two generations of Yamaha watercraft, his improvements were successfully implemented and are still in use today. He has dozens of innovative solutions to his credit, used in both competition and mass production, that help improve the performance of watercraft.
Alain Lay's natural talent for analyzing and solving problems, sometimes insoluble at first glance, combined with his tenacity and perfectionism, led him to first prepare the engines of mopeds, which he was still forbidden to drive as a 13 years old. Then he became a professional and got involved in motorcycle and watercraft competitions. He won many titles in competitions including those of World Champions, and European Champions with pilots like Brice Lopez, Jean-Bruno Pastorelo, and Valentin Dardillat.
Thanks to his experience, Alain Lay has largely contributed to the development of big wave surfing. He has worked with many surfers involved in the World Surfing League in big waves, such as Sébastien Saint-Jean, Gautier Garanx, Joan Duru, and Peyo Lizarazu.
At Lay Dynamics, he is the Director of Engineering for the development of solutions offered to race pilots, professional watercraft users, and Lay Dynamics customers. The role of President of Lay Dynamics is filled by his brother Thierry Lay, an entrepreneur with international business experience.